Founding Story
Motivation & Original Vision
Nicole is the founder of Jingmommy and the mother of two American-born babies. Having given birth in the United States herself, and unwilling to have her mother travel all the way from Taiwan to help her through confinement, she began studying every aspect of postpartum care on her own. As her knowledge deepened, she actively helped friends going through their confinement period in America. Seeing friends flourish after a proper postpartum recovery filled Nicole with an immense sense of fulfillment!
From that moment on, Nicole resolved to do her part to help everyone solve the challenge of postpartum confinement in America!
Nicole began seriously delving into the nuances and details of postpartum care, gradually becoming an expert. Feeling deeply the benefits that proper confinement brings to the body, she started a blog to share what she had learned with mothers overseas who needed guidance. Without realizing it, Nicole’s Yahoo blog accumulated over 160,000 views. This effort directly and indirectly helped many Asian mothers living abroad, and Nicole gradually became the word-of-mouth “Postpartum Expert in America.”
Professional Journey & Service Innovation
A craftsman who wishes to do good work must first sharpen their tools.
Nicole began honing her postpartum expertise in 2003, and in 2004 she became an agent for various postpartum-related products developed by Dr. Chuang Shu-Chi of Taiwan.
From postpartum concepts to daily care guidance, she broadly helped people solve all kinds of challenges related to postpartum confinement in America!
Recognizing how difficult it was for moms in America to access professional and delicious postpartum meals, Nicole began exploring the postpartum meal space in 2008, officially founding Jingmommy in 2010. She later expanded to offer frozen postpartum meal nationwide shipping across the United States.
Nicole has helped countless expectant mothers solve the most troublesome “dietary nourishment” problem during confinement, and to date has assisted more than 4,000 mothers through their postpartum recovery across America!
- 2012: Jingmommy produced its own branded postpartum water, Du Zhong nutritional capsules, and postpartum belly wraps.
- 2014: Began training postpartum nannies, sharing all accumulated knowledge generously, with the goal of spreading Asian postpartum culture throughout America.
- 2016: Jingmommy invested heavily in building a brand-new central kitchen. The open-format central kitchen allows visiting moms to see for themselves that Jingmommy is not only clean and hygienic, but also deeply dedicated to meal quality.
Nicole’s passion and perseverance have firmly established her as the leading authority in postpartum care in America!
Media Coverage & Recognition
Jingmommy’s years of deep cultivation and hard work in America attracted the attention of many media outlets:
CTi TVETTVWorld Journaland other mainstream Chinese-language media have conducted multiple interviews, and the company was even discovered and interviewed by mainstream American media LA Times.
This feature was published in the LA Times on January 13, 2013, offering an in-depth look at Chinese postpartum traditions and Jingmommy’s meals and services in America. It marked a moment when Chinese culture began to receive significant attention and discussion from American media!
The following year, Taiwan’s San Li TV program Disappearing Borders traveled to America to interview Jingmommy, openly showcasing the meal preparation process, central kitchen environment, and business philosophy in full. The program enthusiastically praised this “taste of home” wafting through a foreign land.
In May 2016, American mainstream broadcaster PBS interviewed Jingmommy to introduce Chinese postpartum customs in America — marking the first time a Chinese postpartum meal service had appeared on mainstream American media!
Dedication & Vision
Yet Jingmommy has not grown complacent from all the media coverage — instead, we remain diligently focused on improving quality and helping even more expecting moms in every corner of America! Providing professional and delicious postpartum meals, correct postpartum concepts, and convenient, reliable postpartum products — this is Jingmommy’s goal and Nicole’s wish, unchanged from the very beginning.